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A predictive study showed that a company would gain a 10 percent market share if it reduced its product price by $5. The study assumed competitors would keep the prices of their products unchanged. Which of the following statements is true?

A. Market fluctuations make this study important for prediction.

B. A new study focusing on a smaller number of variables is required.

C. The research shows that the company should reduce its product price by $5.

D. Since the company can't control the price decisions of its competitors, the study isn't very useful.

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92296107

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