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Management Studies

A potential marketer of new shower enclosures coated with Teflon asks consumers, "Do you understand how the addition of Teflon will benefit you?" and "Would this type of shower enclosure solve a cleaning problem for you?" This marketer is in the _____ stage of new-product development.

concept development and testing

business analysis

product development

idea generation

market testing

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91627376

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