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Management Studies

A pool table manufacturer was selling off old inventory and offering a large price discount on each of his premium pool tables. No one was buying. Rather than scrap the inventory, the manufacturer decided to knock off an additional 10% off the price and advertise using a highway billboard. The pool tables:

Created a media backlash for deceptive pricing practices.

Still did not sell very well.

Sold out in just a few days.

Eventually sold out after a 50% price markdown.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92578865

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