A-pick a company of your choice it might be an existing, Ask an Expert

Management Studies

A-Pick a company of your choice, it might be an existing business, or even a businesswhich youare thinking of opening it after your graduation from this program.B- Using this points if should use (competitive Intelligence), prepare a profile of the competitive environment

• The industry structure

• The number of competitors

• Competitor product and service offerings

• Competitor market share, gross sales and profits

• Potential for competitor growth

• Company advantages and disadvantages

• Competitor marketing, pricing and distribution

• Competitors' technological situation

• Competitive barriers to market entry and exit

• Impact of industry regulations

• Potential competitors

• Competitor attitudes towards new competition

• Indirect competition

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9792348

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