A person engages in communication with other people almost all the time. Not all individuals have similar backgrounds and practices. Not all interactions among people achieve their objectives. Communication effectiveness does not depend only on the ability of a person to speak verbally or non-verbally, but it must also consider other elements to ensure an effective communication.

i. Share with us what is meant by the term 'communication'? Describe the meaning in your- own words.

ii. How can communication be so challenging? Discuss by using your own examples/experiences. Relate your discussion with the elements involved in a communication process.

iii. Suggest the best ways to ensure an effective communication.