Consider an international firm you are familiar with and consider what the firm desires to be concerned about when entering a foreign marketplace. Definitely in terms, what do you consider to be the three most important uncontrollable environmental variables (Social, economic, technological, competitive and regulatory) that the firm must consider to gain a better understanding of buyers and markets (Global Perspective included) include the following?

1. A paragraph for each of the three variables where you will define in your own words what the irrepressible force involves three paragraphs total.

2. Cite the page number(s) from the textbook where the definitions can be found.

3. Two to three comprehensive paragraphs on how the selected international company will benefit from understanding buyers and markets in a foreign land afterward considering these global environmental concepts.