(Answered) A new memer of the marketing department you have been asked

Management Studies

A new memer of the Marketing Department, you have been asked to help establish IBM's relatively new computer cloud storage operation.

IBM wants to increase its Market Share of its computer cloud storage operation in one year.

Discuss and describe your market and its environment. What kind of market research will you want to use? What is your target market?

Is it Business to Business, Business to Consumer, or both?

What kind of market segmentation variables will you use? How will you evaluate the effectiveness of your variables? What kind of buying behavior will affect your market(s)?

Use your knowledge gained from your basick marketing class.

View complete question

Business Management, Management Studies

Category:- Business Management
Reference No.:- M91543861
Price:- $25

Verified Expert

Priced at $50 Now at $25, Verified Solution

Have any Question?Write your Review or question?

Related Questions in Business Management

Determine whether or not the following claim is true for

Determine whether or not the following claim is true for all regular expressions r1 and r2. The symbol ≡ stands for equivalence regular expressions in the sense that both expressions denote the same language. (a) (r1*)* ...

A contractors records during the least five weeks indicate

A contractor's records during the least five weeks indicate the number of job requests: Week 1 2 3 4 5 Request 22 26 15 23 21 Predict the number of requests for week 4, ...

How is philosophy related to leadershiphow are the

How is philosophy related to leadership? How are the philosophical themes of relationalism, ethics and reflexivity related to leadership? How can a philosophical understanding cause leaders to lead differently than a tra ...

What do you think about the response from the ceo of united

What do you think about the response from the CEO of United? The United Airlines statement reads: "Flight 3411 from Chicago to Louisville was overbooked. After our team looked for volunteers, one customer refused to leav ...

Read the case history and discuss the management strategy

Read the case history and discuss the Management strategy that resulted in Reader's Digest's bankruptcy.How would you change the strategy that resulted from the bankruptcy? Case Study - A Reader's Digest That Grandma Nev ...

Describe the types of courage that an effective follower

Describe the types of courage that an effective follower should have.

Examine the main different types of values that a company

Examine the main different types of values that a company could seek to maximize. Give your opinion as to whether or not a company should maximize its profits or social good, when these two (2) are in conflict. Provide a ...

Last week you explored various recruitment methods be

Last week you explored various recruitment methods. be considering three candidates for the position of administrative assistant at your company. Prior to beginning work on this discussion, review the article What Are th ...

How do trade deficit affect multinational corporations

How do trade deficit affect multinational corporations trying to do business in other countries.

Rotego inc an automobile manufacturer releases two new

Rotego Inc., an automobile manufacturer, releases two new models of cars. The first model is an expensive luxury car targeted at high-income groups, whereas the second model is an affordable car targeted at low-income gr ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Business Management Expert