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A new group of the primary care physicans has decided to locate in a suburb of Washington, D.C. After conducting some primary market research on the area, the group's research firm has characterized the community as comprising boomers, Gen-Xeers, and a significant number of N-Gen white- collar workers, all employed by high-tech and consulting firms located in the outer belt that surrounds Washington, D.C. What are the implications of this market profile which regards to:

A. How the office setting might be configured?

B. How office scheduling and hours should be constructed?

Serveral of the group's partners have announced their intentions to retire. At the recent meeting, the group has decided it wants to bring in 5 new partners over the next 12 to 20 months. The group hopes it can attact younger primary care physicians who are no more than 3 to 5 years out of training. In this way, the group believes the group can continue to stay viable and grow. Suggest a recruiting plan to attact this cohort of phyisicans.

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