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A national political organization segmented the area of Jackson Hole, Teton County in Wyoming for its political marketing campaign. It found that 48.7% of the population has a bachelor's degree or higher, and that the population’s ethnicity is 80.9% caucasian, 1.2% and 1.0% Native American, and 15.2% Hispanic. It also found that the population is 48.2% female. What segmentation analysis approach did the organization use?

A) behavioral segmentation

B) geographic segmentation

C) decision maker segmentation

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