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A movie studio sells a movie on DVD to VideosRUs at $10 per DVD. The marginal production cost for the movie studio is $1 per DVD. VideosRUs prices each DVD at $19.99 to its customers. DVDs are kept on a regular rack for a one-month period, after which any unsold DVD is sold back to the movie studio at a price of S4.99 (per DVD) The studio in turn, can sell the returned DVDs for a salvage value of $2.5 (per DVD) VideosRUs places a single order for DVDs. Its current forecast is that sales will be normally distributed with a mean of 10,000 and a standard deviation of 5,000.

a- What should be the target CSL for VideosRUs?

b- How many DVDs should VideosRUs order?

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92539987

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