A mission statement refers to the avowal of an, Ask an Expert

Management Studies

a) Mission statement refers to the avowal of an organisation's overall purpose, such as Nokia's "Connecting people..." It outlines the basis for setting the objectives of a business.

b) The role of mission and vision statements in a business organisation includes:

to have a clear purpose, i.e. what the business is trying to get
outlines the organisation's values
states the underlying purpose of an organisation's existence
serve to unify all corporate and people cultures within the workforce

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9555826

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