A Marketing Plan for Lawn Care "A landscaping Design Service"
My project: "All in Lawn Care" will offer regular services will be offered at a base with an additional per hour service charge determined by size of the job. The ideas for services rendered will be year round, and that I will purchase smaller equipment but rent the larger items in the first years of the launching the new service to ensure that I can generate revenue. With this in mind, I must focus efforts on ensuring that the company I created appears to have been in operation before.
Also, I plan to operate in Texas where lawn care is year round and possible down time is between December and January. Advertisement can be done through existing customers, referrals, and contract generated through advertising. My goal is to establish the area I'm currently in and expand into the market on HOA neighborhoods. With large owners and new development with HOA rules reaching new region covering new land reaching new customers. With it being a fictitious company, my thought is to use actual competitor's numbers and compare to the numbers that was made up for the landscaping company.
Listed below is what I have on my project. This week I needed to add the Current Market/Situation analysis (the structure/design of our company and operation, how competitors operate, to socio-economic factors we're up against (demographics); and the SWOT analysis). I would like some discussion on the analysis, and move forward with the focus on our Target market and positioning strategies.
Assignment Problem:
The mission of All In Lawn Care is to deliver a low cost, quality care to the lawns of our customers. Through this we are committed to offering flexibility and experienced lawn professionals that will care for the owners and manger's properties to the highest degree of quality.
Our Services
Mowing of residential lawns
Mowing of commercial lawns
Lawn edging
Landscape trimming
Lawn debris clearing
Free estimates for lawn care
SWOT Analysis
The following SWOT analysis highlights the key strengths and weakness within the company while also describing the opportunities and threats of All In Lawn Care.
Strengths
Personal caring service
Professional expertise
Flexible for the customers' needs
Small business customer service
Quality lawn care
Reliability
Proven business track record
Weakness
Small clientele base
Lack of branding
Limited advertising resources
Opportunities
Customers seeking reliability
Customers seeking quality lawn care
New housing development business
Growth of client base
Threats
Larger name branded companies
Seasonal
Environmental-natural disasters
Ability to recruit quality labor
Expense of maintaining equipment