A market research firm wants to find out if men and women, Ask an Expert

Management Studies

A market research firm wants to find out if men and women feel differently about SilkyTouch facial tissues. In a survey of 90 men, 76% said they had a favorable impression of SilkyTouch. Out of 182 surveyed women, 64% said they had a favorable impression of SilkyTouch.

At a 95% confidence level, which conclusion should the research firm draw?

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9685621

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