A main consulting firm is offering a special service whereby it is able to determine the organization's dominant culture as well as some of its subcultures. The firm utters that it does this by statistically analyzing the words as well as phrases in the company's annual reports, news releases as well as public speeches by the company's senior executives. The consultancy rights that this is an effective way of identifying the organization's culture because it doesn't collect any information inside the organization and, consequently, doesn't take time from any employees. Discourse the merits and limitations of this consultancy's ability to regulate an organization's culture.