According to the following scenarios, what are the pros and cons of using the selected method of market research from the perspective of the organization (not the consumer)? What other tools might you use for each scenario?

· A local supermarkets management is interested in understanding what the supermarkets image is in a particular market. Cashiers drop a short questionnaire into the grocery bag of each customer who makes a purchase.

· To assess the interest level for new horror movies starring alien robots, a major studio asks people to call a 900 number and vote yes if they would like to see the movies and vote no if they would not like to see the movies. Each caller is billed $2 for long distance charges.

Must answer both scenarios to get points.