(Answered) A local health club offers is trying to induce new

Management Studies

A local health club offers is trying to induce new memberships in January as people are making new resolutions to lose weight. They are considering reducing the rate to $75/month for the first four months of an annual membership costing $100/month. Describe at least two alternative policies for inducing trial and explain why you believe your alternatives are more likely to maximize the club's revenue over the next year.

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Business Management, Management Studies

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