A local dermatologist has developed a new line of body, Ask an Expert

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A local dermatologist has developed a new line of body scrub products for sensitive skin. She is unsure if she should sell her products through dermatologists' offices or through retail chains such as Sephora. Which explanation best describes why the marketing channel decision is as important as pricing and product features?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91639386

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