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A key criteria for a solid, credible research project is that it clearly delineates the research process, and the funding. When this does not happen, consumers lose their trust.  ( For instance, have a look at this article on how Coca-Cola failed to disclose funding some anti-obesity studies).

Many corporations provide funding for research projects, which makes it worth discussing. 

  • What is the responsibility of these companies for disclosing project and funding details? What is the responsibility of the researchers?
  • In your opinion, does the source of the funding matter for the research results?

Business Management, Management Studies

  • Category:- Business Management
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