A identify and describe major categories of varialbes that, Ask an Expert

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A: Identify and describe major categories of varialbes that can be used to segment consumer markets

B: Give examples of product markets that are segmented by variables in each category

C: List and Discuss the elements of the marketing plan.

D: Explain what a S.W.O.T analysis involves. What are the benefits of using this as a strategic planning tool?

E: Discuss each of the four basic variables that make up a marketing mix interms of their importance and roles.

F: Elaborate on the social responsibilites of Marketing

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