a. How does Chipotle's move towards the "A Model" restaurants impact return on assests, assuming that these resaurants generate the same amount of sales as a traditional restaurant?

a. Return on assets will decrease

b. return on assets will increase

c. The effect on return on assets is not determinable

d. Return on assets will be erratic

e. There will be no effect on return on assets

b. Chipotle's profit margin in 2011 was about 9%, whereas Qdoba's profit margin was about 5%. What is the most likely cause of chipotle's higher profit margin?

a. Lower product costs for chipotle

b. lower product selling prices for chipotle

c. chipotle's inabilitity to control selling admin expenses

d. All of the above caused a higher profit margin

e. None of the above contributed to chipotle's higher profit margin

c. Which of the following strategy elements of chipotle can be considered as ethically motivated?

a. Respect for the environment

b. creating operationally efficient restaurants

c. Humane treatment

d. Both A and C

e. Both A and B

d. Which of the following is NOT a reason why the ethics-based strategy "food with integrity" contributes to Chipotle's success

a. The strategy resonates with the industry trend of customers choosing healthier food

b. The strategy resonates with increasing preferences for locally produced food

c. The strategy responds to mounting consumer concerns about how food is produced and how animals are raised

d. The strategy substantially reduces risks in the supply chain

e. All of the above

e. What are the challenges/ risks of the "food with integrity" strategy?

a. instability/limitis of the supply chain

b. unpredictable consumer preferences

c. shifiting values in society

d. Shareholder expectations

e. None of the above