a. How does an industry characterized as highly differentiated (in other words, the opposite of highly commoditized) serve as a barrier to entry? Besides explaining what the barrier means, conceptually explain how a potential new entrant specifically is going to be at a disadvantage. b. How do you identify/measure this disadvantage for the potential new entrant - give me two viable financial measures. Offer rationale for each measure as to why it is a direct and meaningful way of measuring the disadvantage for the potential new entrant. c. For a potential new entrant (i.e., a client who hired you for consulting advice) who faces this barrier, what is one viable option for it to consider should it still want to enter the industry, be competitive, and not accept below-normal performance? Give this client a game plan.