A good public relations person analyzes reporters and publications he wishes to work with. Thanks to the Internet, this is relatively easy to do. So I would like to know what reporters, publications, and electronic media (television and radio) regularly cover your company, industry, or profession? (If you are not currently employed, pick a profession, company, or industry that interests you and research the reporters that cover it.) What are the names of the reporters who have written stories about your organization or profession? How long have they been in the business and what other publications or television or radio stations have they worked for? What are the types of stories that interest them? Why? Do the reporters have beats (i.e., an area that he or she regularly covers)? What other kinds of stories have the reporters that you've researched been assigned to that are not about your industry or company? Why do you think they work on such other assignments? What are the reporters' phone numbers or e-mail addresses (available on most newspaper and television Web sites)? How do they prefer to be contacted (phone, e-mail, fax, snail mail--again the information is often on the Web site)?