A. Give two examples of products a consumer might purchase primarily for the warranty.

B. In which of the industrial goods classifications should each of the following be included? Which products may belong in more than one category?

a. Trucks

b. Medical X-ray equipment

c. Typing paper

d. Copper wires

e. Printing presses

f. Nuts and bolts

g. Paper clips

h. Hand tools

C. Give an example of each of the following:

a. Brand Mark e. Individual Brand

b. Brand Name f. National Brand

c. Trademark g. Private Brand

d. Family Brand h. Generic Product

D. Evaluate each of the following brand names in light of the characteristics of a good brand, indicating the strong and weak points of each.

a. Schwinn (bicycles)

b. Kodak (cameras)

c. Superior (hand tools)

d. Hush Puppies (shoes)

e. Nissan (automobiles)

f. Whirlpool (appliances)