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You are the Vice President of Marketing for a company that has taken a product (give the product a name) though the introductory and growth stages of its life cycle. You are now entering the early stages of maturity. Describe how your marketing program will be similar to and different from what it may have been in the introductory stage of the Product Life Cycle and why. Give examples

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Sep 29 2014 08:13 AM

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M91612560

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