QUESTION 1

(a)Using your awareness of typography and design, make a new logo manually for only one of the following-

(i) Naruto Forever [A new version of Naruto]

(ii) Floral Spa [a classy and personalized Spa]

(iii) Neutral [a new BPO centre outsourcing health patients databases]

(iv) Blue [a new t-shirt style for young ladies mostly]

The logo should compulsorily consist of the name and can include a design accordingly. The logo should be aesthetic and coloured

QUESTION 2

(a) Using diagrams wherever appropriate, explain the fundamental differences between the following-

(i) Tracking and leading

(ii) Blackletter and Sans Serif fonts

(iii) Epigraphy and palaeography

(b) Using the word Mauritius, heavenly yours in a suitable and well designed typeface of your choice, label the following in a diagram-

(i) Cap height

(ii) Baseline

(iii) Median

(iv) Ascent & x-height only

You will have to fit the tagline in a space of 25cmx3cm. Calculations should be clearly shown; the lettering should be both upper and lower case

QUESTION 3

(a) The marketing officer of Savon National comes to you and states that he would like to make a re-branding campaign for the product as sales has reduced considerably. You are asked to work out the following

(i) A flowchart that could help him understand the design process

(ii) Using a brainstorming or any ideation method develop a slogan for the rebranding campaign

(iii) Show how this slogan will look on a billboard. Design can also be shown but principles of typography should be followed

QUESTION 4

(a) List the factors that you would consider when preparing or editing a body copy for a newsletter

(b) Describe in thorough details the specifications points used for choosing a good headline for any artwork

(c) State the recommended type size to match readership of the following audience

(i) 40-65 age group

(ii) General public

(iii) Beginning readers and children