A firm has developed an improved razor blade but customers, Ask an Expert

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Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons:

(1) A firm has developed an improved razor blade, but customers are not motivated to buy it.

(2) A competitor is about to do a test market for a new brand and wants to track sales in test market areas to fine-tune its marketing mix.

(3) A big grocery chain will not stock a firm's new popcorn-based snack product because it does not think there will be much consumer demand.

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