A few years back disney entered into a long-term agreement, Ask an Expert

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A few years back, Disney entered into a long-term agreement with Mc Donald’s that included, among, other things, joint promotions. From Disney’s perspective and what you know about the two brands, was this the right decision? Is there any downside? Would you want to conduct any research to inform the decision? If so, what kind?

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Operation Management, Management Studies

Category:- Operation Management
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