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A few years ago, Young and Rubicam, Inc. developed the “Softer Side of Sears” campaign to target middle-income women. This agency provided research about that segment, media choices, and complete production of advertising for Sears. Young and Rubicam is an example of a(n) full-service advertising agency. limited-service advertising agency. in-house agency. image consultant. consulting firm.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91642465

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