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a) Expain the motivations of Unilever in acquiring Inmarko. Identify the risks Unilever faces in using acquisition as a mode for growth, as opposed to other modes discussed in the chapter. (about 175 words )

b) Evaluate the strategic, financial and cultural fit of Unilever's acquisition of Inmarko. (about 175 words )

c) Using cnn.com, bloomberg.com, or bbc.com, identify at least one strategic alliance partner that Unilever might use to strengthen its icecream business in Russia. In about 75 words, explain what complementary assets would this alliance partner offer. Cite the article using the APA format, including the link to the article.

Case study Unilever- Towards a new organization

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91946711
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