A drug store invests in an extended line of nutritional, Ask an Expert

Management Studies

A drug store invests in an extended line of nutritional supplements and displays them around a staffed customer-service desk so that a trained nutritionist can help customers make decisions. Which of the following means of competitive differentiation does this example illustrate?

Increasing use of technology to improve communications.
Emphasizing specialization and face-to-face transactions.
Providing better support after the sale.
Improving merchandise assortment to better reflect market demographics.

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Marketing Management, Management Studies

Category:- Marketing Management
Reference No.:- M9791964

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