A describe and evaluate audis brand building initiativesb, Ask an Expert

Management Studies

a. Describe and evaluate Audi's brand building initiatives.

b. How important are quality gains to Audi in closing the revenue gap with BMW and Mercedes?

c. Review the required article, and consider the role of SUV models in Audi's 2010 success compared to its competitive strategy discussed in the case study.

d. Analyze the market data presented in the required article and explain how the branding initiatives .

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Marketing Management, Management Studies

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