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A critical point of distinction between deceptive advertising and mere puffery is whether a claim is a measurable statement of fact.

Think of some contemporary examples of each and explain why they are or are not measurable statements of fact.
When you notice deceptive advertising or puffery, how does your sense of personal ethical perspectives and values affect the way you make decisions about those advertised goods and services?
How does the ethical program of a particular group to which you currently belong, or previously belonged, treat the topic of misrepresentation or exaggeration of company goods and service?

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