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A critical examination of the analytic tools available to marketers for strategy development (e.g., the BCG growth/share matrix and the GE/McKINSEY matrix) seems to result in just three fundamental strategic monetary ($s!) decisions. What are these three? When might be the best time in the PLC to utilise each? In your answer, identify and briefly describe three products and market situations where each of the strategies would be suitable.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93111243

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