A Critical Decision Write a report for the board about a critical decision the Qantas must make based on a current situation. Your report must include:

Relevant background details of your organization

Analysis of the critical decision based on a current situation that Qantas must make

Analysis of possible solutions

Recommended decision Organization Background: Based on public domain information, describe-

Principal activities/functions and the sector it operates in

Principal strategies

Products and/or services offered

Customers

Marketing/public information initiatives undertaken

Profitability/efficiency of the organization. Organization Analysis: Using public domain information-

Use a balanced scorecard to evaluate at least 3 critical success factors in each of the following dimensions: financial, customers, internal business, and learning/growth.

Analyze the top 5 to 8 significant costs of the Qantas and what they relate to (quality, environment, staff, IT, premises etc.).

Evaluate the performance of Qantas (based on relevant financial and non financial criteria such as financial performance, productivity, efficiency, customer satisfaction, legislative requirements and market share. Critical decision for the Qantas: Based on your conclusions on strengths, weaknesses, opportunities and strengths from the background information -

• Analyze the threat or opportunity on which you believe the Qantas needs to make a critical decision

• Include the information inputs (financial and non financial) that must be considered (including any concerns about their quality or reliability) to make that decision.

• Explain the time frame in which the decision needs to be made implemented and evaluated.

• Describe any biases that are relevant and need to be avoided (as appropriate)

• Evaluate the financial impacts of the decision (or of not making the decision) in terms of costs, revenue and/or service levels

• Describe the relevant stakeholders in the decision (e.g. employees, shareholders, community, environment, regulators)

• Outline the decisions making model(s) you are using. Analysis of possible solutions: Based on your definition of the opportunity / threat Qantas faces and the decision that must be made - Identify at least 3 potential solutions Analyze these potential solutions using at one financial and one non financial decision-making tool (or explain in detail how one financial and one non financial decision-making tool could be used to evaluate the alternatives).