a) Create a new product item that might be of interest to college students such as yourself. Develop a written description of this new product. Describe the benefits of the product.

b) Describe the features the product should have and the benefits those features will provide for consumers. Estimate both the technical success and the commercial success of the product.

c) Develop a simple marketing plan that identifies the target market and how you can position the product to meet that market’s needs.

d) How can you influence other college students to buy the product?

e) Based on the information you have collected, determine whether you are ready to launch the product. If not, describe the reasons why.

Please answer each part of the question in detail. Please come up with a new product that isn't invented if you can think of something.