A consumer researcher wants to understand the attributes, Ask an Expert

Management Studies

A consumer researcher wants to understand the attributes that guide consumers’ preferences when deciding among different brands of laundry detergent. She asks consumers to compare alternatives across levels of attributes, such as price, gentleness, and scent. These comparisons allow the researcher to determine the expected utility associated with each alternative. Which type of analysis is the researcher conducting?

A. compensatory analysis

B. noncompensatory analysis

C. regression analysis

D. conjoint analysis

View complete question

Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91644251

Have any Question?Write your Review or question?

Related Questions in Operation Management

One major conflict of interest for a board member is when

One major conflict of interest for a board member is when the CEO of the company is on the board, in anyway, but especially as the chair of the board. This is a problem for the company and shareholders because the board ...

1 a key element in materials resource planning mrp in a

1. A key element in Materials Resource Planning (MRP) in a production environment is ‘Safety Stock’. Why is it necessary to maintain a safety stock of end items and lower level items, despite the availability of sophisti ...

In some countries bribes are a common business practice one

In some countries, bribes are a common business practice. One country’s definition of corrupt or unethical behavior may be another country’s definition of polite relationship development. Under US law, it’s permissible f ...

For the directors of a corporation what are their

For the directors of a corporation, what are their obligations? To whom are they loyal? Is a director an agent of any entity? Are directors fairly compensated based on the average data provided above? For their six workd ...

Primary task response within the discussion board area

Primary Task Response: Within the Discussion Board area, write 400-600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your cla ...

What is the difference between direct and vicarious

What is the difference between direct and vicarious employer tort liability? What is meant by the “zone of risk” test? Under what circumstances will an employer be liable for intentional torts of the employee? When will ...

1 what do home depot customers need from a home improvement

1. What do home depot customers need from a home improvement planning, shopping and buying experience? How do home depot store-based customers differ from non-store customers? How can technology help home depot better me ...

What is strategy by michael eporterread what is strategy

What is Strategy ? By Michael E.Porter Read "What is Strategy" by Michael Porter. Answer: 1. What is the root of the problem? 2. Describe the Productivity Frontier 3. What are the challenges with benchmarking 4. What are ...

Peco sells a single type of mobile phone screen protector

PeCo sells a single type of mobile phone screen protector. The annual demand for the its screen protectors is 50,000 units and demand seems to be continuous and uniform throughout the year. They currently sub-contract a ...

Leaders today must be able to create a compelling vision

Leaders today must be able to create a compelling vision for the organization. They also must be able to create an aligned strategy and then execute it. Visions have two parts, the envisioned future and the core values t ...

4,153,160 Questions Asked
13,132 Experts
2,558,936 Questions Answered

Ask Experts for help!!

Looking for Assignment Help?

Start excelling in your Courses, Get help with Assignment

Write us your full requirement for evaluation and you will receive response within 20 minutes turnaround time.

Ask Now Help with Problems, Get a Best Answer

Recent Questions

Ask Operation Management Expert