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A consulting company has been using a certain software for its products. The company has also invested substantial time and money in training its employees to use the latest version of the software. A new firm has come up with its own software and wants to lure the company into buying this new software. What should the firm do in order to ensure profitability in this market?

a. The new firm should compensate the company by offering better features than the software currently being used by the consulting firm.

b. The new firm should ensure that the cost of the new software is greater than the cost of the other software, signaling better quality of the new product.

c. Since the firm is new, it should not waste time or money in extensive promotion for fear of not being able to recoup these expenses.

d. The new firm should pay the consulting company to try its new product

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