A complete marketing plan for the following project:
The purpose of the Final Project is to apply the concepts and techniques of the module to the analysis of the development of a marketing plan. You are expected to use diverse sources of information and to carry out an original analysis rather than summarise or rehash existing work.
A proposal including the nature of the project, the sources of information you plan to use, and the most important concepts and techniques to be applied.
Senior management is cautiously optimistic about the product and has asked you to develop a marketing plan.
Your task is to write a comprehensive marketing plan that identifies your market, establishes a price point, chooses a distribution channel, proposes a communication (advertising) venue, and identifies who will be the buyer of the product.
Your plan should be fully documented and supported by research. It should be prepared for your senior management team.
Word Count: 750 words.
Referencing style: Harvard Style Referencing