A companys marketing strategy can be customer-oriented i.e., Ask an Expert

Management Studies

A company's marketing strategy can be customer-oriented (i.e., stragety designed by examining primary customer needs) or competitor-oriented (i.e., stragety based on competitors' actions). In reality, companies do both. For the following scenarios, identify which strategies to emphasize and why.

1. A market leader in pharmaceuticals.

2. A market follower in a mature market.

3. A market nicher (i.e., company focused on a small segment) in interior decoration of luxury homes.

4. A market challenger in a mature market with low margins and significant economies of scale effect.

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M970938

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