A Company who provides internet services wants to start implementing its services in communities in Pembroke Pines . The company is a startup small company with the name of hotwire telecommunications.

The company wanted to make consumers change their services with comcast to adopt Hotwire services instead. Consumers were very reluctant to adopt this new company services in their houses. Hotwire offers fiber optic technology and has suggested that the services will be included in the HOA fees and that the HOA fees will only go up by 10 dollars a month.

However residents in communities were still reluctant to adopt the company s services. So in other words , even though Hotwire will offer a faster internet service and a lower cost to consumers , they were still reluctant to adopt the new technology.

This is the website of the company "gethotwired"

1. Explain what is marketing ?

2. What is the problem that consumers are encountering?

3. Why do you think consumers are skeptical to adopt Hotwire telecommunications?

4. If you were consulting for the company , and you were asked to help them change the consumers opinions , what would you do? discuss the steps that you will adop and explain why you will adopt them think about method of research that you will be using to help the company implement its services inside communities.

3 References