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A company that just hired you as their new marketing manager wants to roll out its new invention, a small one and a half inch camera you wear on your clothing that takes high quality picture when you touch it once, or a video when you touch it twice. Though not finalized, the company figures it could make a profit on the product at $55 dollars. Your assignment is to start developing a plan to take this product to market. As a first step, your Vice President has asked you to answer the following questions. 1. Specifically, who will be the target market for this camera and why? 2. What would be the Marketing Mix strategy to introduce the camera to the Public?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91766989

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