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Example for capturing greater market share with low cost products or strategies

Very good point when you state: A combination of low cost product along with differentiation will allow the organization to capture greater market share.

Any examples? (Clue: Low cost products normally are at the lowest level of Maslow's hierarchy of needs)

Can anyone help with this (examples)?

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Business Management, Management Studies

Category:- Business Management
Reference No.:- M9294739

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