A coffee shoprsquos average transaction price is 4 and its, Ask an Expert

Management Studies

A coffee shop’s average transaction price is $4 and its contribution margin is 60 percent. A typical customer makes a purchase once a week or 52 times per year, and the management estimates the value of the loyal customer over the buying life cycle as $720. What is the customer defection rate?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92290861

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