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A car dealership has been working to increase the number of corporate clients leasing vehicles from them. Their three-month campaign hasn’t produced a high correlation between the costs of their marketing versus the number of leases. The manager is uncertain whether it’s a bad venture or the result of a poor sales effort. His marketing manager points out that they have a database of information including leads, call backs, number of requests for leasing options and a list of new clients in addition to previous corporate clients all broken down by the sales lead. What kind of analysis would best assist the manager in making a final decision about the marketing efforts?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M91641767

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