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A buyer plans on net sales of $2,000,000 for the coming year. Operating expenses are planned at $700,000 and retail reductions are planned at $300,000 with returns and allowances from customers at $50,000. Management wants a profit of $300,000 from the department, so what should the initial markup percentage be?

 

 

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M91525958

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