A british hospital chain wishes to make its first entry, Ask an Expert

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A British hospital chain wishes to make its first entry into the U.S. market by building a medical facility in the Midwest, a region with which its director, Doug Moodie, is comfortable because he got his medical degree at Northwestern University.

After a preliminary analysis, four cities are chosen for further consideration. They are rated and weighted according to the factors shown below:

FACTOR	WEIGHT	CHICAGO	MILWAUKEE	MADISON	DETROIT
Costs	2	8	5	6	7
Need for a facility	1.5	4	9	8	4
Staff availability	1	7	6	4	7
Local incentives	0.5	8	6	5	9

a) Which city should Moodie select?

b) Assume a minimum score of 5 is now required for all factors. Which city should be chosen?

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M92163021

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