A brand portfolio is the set of all brands and brand lines, Ask an Expert

Management Studies

A brand portfolio is the set of all brands and brand lines an organisation offers for sale in a particular category or market segment. Discuss the factors that might influence the decision to use a brand extension as a growth strategy. Consider both the line extension and the category extension.

Please write at least 300 words.

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Operation Management, Management Studies

Category:- Operation Management
Reference No.:- M93127484

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