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a. Based on the descriptions and analyses, would Boeing be better described as a global firm or a transnational firm? Discuss ? List six reasons to internationalize operations.

b. Coca-Cola is called a global product. Does this mean that Coca-Cola is formulated in the same way throughout the world? Discuss ? Define mission ? Define strategy ? Describe how an organization's mission and strategy have different purposes.

Marketing Management, Management Studies

  • Category:- Marketing Management
  • Reference No.:- M92011740

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