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A B2B buyer is looking at an advertisement for a service he needs for his company. What would be his next step in the buying decision process? He needs to:

A. select two supplies to provide the service

B. gather more information about the servcie and additional details about the process

C. call up the seller and purchase the service right then

Operation Management, Management Studies

  • Category:- Operation Management
  • Reference No.:- M92294494

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