A. Define marketing, and identify the diverse factors that influence marketing activities.

B. Describe how technological changes can affect marketing initiatives and how they may be employed for greater marketing effectiveness.

C. Identify the major trends that influence world trade and global marketing for large and small companies alike.

D. Distinguish between traditional marketing channels, electronic marketing channels, and different types of vertical marketing systems.

E. Develop an understanding of marketing principles relative to a marketing plan.

F. Create a detailed marketing plan for a company of choice, in a simulated "real world" group environment.